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Success Fast Track: 4 Step Revenue Campaign

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Filter and Nurture.

These are the two main tasks of your marketing system.

It's funny, but one of the main objections I get from business owners about "automated systems" is that they perceive them to be less personal.

"Our business is different," says the misinformed naysayer that incorrectly assumes that automated systems preclude personal contact with prospects and customers.

In fact, the reality is exactly the opposite.

By quickly filtering and identifying the hottest prospects that are "Ready, Willing and Able" (RWA) to buy from you now, you will be able to spend precious "personal time" in front of the right prospects that you can quickly convert. If you have a sales team, imagine how much happier they will be when your system pre-qualifies leads so that they can easily and quickly close more sales.

Take Mark for example:

Marketing Automation Success

Mark runs a manufacturing company and hired my company to build him a campaign to quickly identify his "RWA" prospects. The results were huge and nearly instantaneous.  In less than 4 days we identified 11 people that told us they wanted to buy "Now".  We also identified several dozen additional prospects that told us their time frame for buying was either "3 Months", "6 Months", or "12 Months".  Others told us that they were not in the market for his product.

Armed with this powerful information, Mark directed his sales team to prioritize personally contacting the 11 people that replied they wanted to buy "Now".  By following these four steps, Mark's company immediately generated over $50,000 in new revenue and nurtured the remaining contacts until they became "RWA".

Here are the 4 Steps to a Successful Revenue Campaign:

  1. Contact everybody you know
  2. Apply your filters
  3. Contact your "RWA"
  4. Success!

You can hear more of Mark's story in our Training Video "What Success Looks Like".


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